Meet Your Coach

Loved by ADHD programmers from

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Michael Thai

ADHD Coach &
ADHD Programmer
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👋 Michael here! As a software engineer with ADHD myself, I’ve seen firsthand how our neurodivergence can cost us promotions, raises, startup success, and life-changing opportunities. If you're like most ADHD developers we help, you have brilliant ideas but struggle to see them through. You've tried books, apps, and courses—only to feel more overwhelmed and stuck. Traditional solutions demand endless self-discipline without addressing your unique challenges.

Imagine consistently finishing what you start, hitting deadlines with ease, and finally getting recognized for your skills. No more abandoned projects or missed opportunities—just clear, focused progress.

Our coaching program, designed by ADHD psychologists from Columbia, transforms scattered energy into a powerful, personalized system for action. In just a few weeks, you’ll rewire how you work—turning ideas into action with ease.

Learn more about our research team and client's success stories below.

Created By a Team of the

Brightest ADHD Researchers and Psychologists

team

Joy McClure

PHD Social Psychology, McGill University
Prev. Lecturer at Columbia University
Professor at U. of Winnipeg
team

Elizabeth Dickinson

BA Education at Cambridge University
MA Psychology, Lesley University
Speaker, Author, and Coach
team

Serena DeStefani

BA Psychology, Columbia University
PHD Cognitive Psychology, Rutgers
Psychology Researcher
TESTIMONIALS

Michael helped me re-established control over my ADHD by planning and adhering to a steady sleep and work schedule through reflective conversations. The advice was always practical and personalized. The service had a profound positive effect on my day-to-day life.”

Rafael Schnur
Equity Derivatives Trader, HSBC

As a technical founder with ADHD, finding a coach who understands the challenges of ADHD, software engineering, and startups is incredibly rare. Michael has helped me improve productivity, make better business decisions, and maintain strong relationships, all while prioritizing self-care. His deep understanding of both the tech and startup worlds means our sessions are always focused on actionable strategies that fit my workflow.

With Michael’s guidance, I’ve developed sustainable routines and achieved better work-life balance, leading to significant progress in my startup. His coaching has been a game-changer for me as an ADHD software engineer and founder.

Pinkesh Zaveari
CEO of Leafs Mental Health
Prev. Tech Lead, VMWare

"Michael helped me turn my ADHD into strengths to achieve my most challenging and vital goals. I felt that I was in good hands and able to freely share my thoughts and difficulties with Michael. Having frequent contact made me feel accountable and also not alone. Michael also offered great ideas if ever I got a bit stuck. Michael is an excellent source of support and inspiration for challenging goals. I’ll definitely be using this service again.”

Jaine Urbanik
Mental Health Counselor

“Before working with Michael, I could not make satisfying progress towards my personal growth goals, including late sleep and wake times and a lack of planning. Michael helped me manage my ADHD by planning and committing to a consistent sleep routine/work schedule. Michael was diligent and motivational in his coaching and always willing to give actionable advice at the right time. Michael made me feel like I'm on a team working to achieve my goals.”

Ryan Persons
Mechanical Engineer, Nextest

“I struggled for years to find the right accountability method to help me manage my ADHD and reach my goals. Michael's customized approach is what finally worked! Having someone check in with me frequently with encouragement, advice, and reflective questions nonjudgmentally provides both accountability and motivation. The number of times I've made myself complete a task or not eat that extra cookie because I knew Michael would check-in... I'm definitely still a work in progress, but I've made more progress toward my goals since working with Michael than I have in years trying other methods.”

Melissa Lowery
Editorial Director, Women's Enterprise Magazine

"As a software engineer with ADHD, I've worked with several coaches before, but most sessions got bogged down in explaining technical context. I felt like I struck gold coming across Michael. His background in software engineering means we can dive straight into solutions without the constant need to define industry terms or explain development workflows. Plus, getting my employer on board to cover the coaching was surprisingly straightforward—it really took a load off my mind."

Joshua Ordehi
Senior Software Engineer, Hotjar

“Michael helped me stayed centered and focused in the midst of the overwhelm from my ADHD. As a student juggling multiple obligations, it helped me stay mindful of balancing my sleep alongside my studies.”

Anwulika Elliott
Derivatives Trader at Bank of America

Percentage of our clients who experienced:

83%

Decrease in Procrastination

76%

Decrease in Burnout

82%

Improvement in ADHD Symptoms

81%

Improvement in Life Satisfaction
*Outcomes were measured using validated, standardized assessments—including the ASRS 1.1 (Adult ADHD Self-Report Scale), SWLS (Satisfaction with Life Scale), OLBI (Oldenburg Burnout Inventory), and GPS (General Procrastination Scale)—administered before coaching (pre-intervention) and after one month of coaching (post-intervention) in our 2024 study involving a sample of 118 ADHD clients.
How We Help

A New Approach to Developer ADHD

We know that you already have the raw talent and creativity. What you need is a framework that works with your ADHD engineer brain rather than against it.

Our method is:

  • Tailored to You: Every coaching session is customized to your dev work habits and personal challenges.
  • Evidence-Based: Developed with insights from ADHD research, behavioral psychology, and neuroscience.
  • Action-Oriented: We break down your biggest ideas into bite-sized, manageable tasks that are impossible to ignore.

This isn’t another one-size-fits-all hack. It’s a personalized system that brings structure, accountability, and momentum—helping you consistently execute on what truly matters.
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Conversations That Will Change Your Life

How It Works

Step 1: Break It Down on a Live Call

In a focused call, we break your big developer and life tasks into bite-sized steps. Using psychology-based techniques, I ask the right questions to uncover obstacles and personalized solutions that work with your unique brain.

Step 2: Daily, Personalized Accountability

Throughout the week, you'll get targeted check-ins via text or email. These quick nudges keep you on track, cutting through distractions so you can build unstoppable momentum.

Step 3: Reflect, Refine, and Reinforce

At week’s end, we debrief on what rocked and what didn’t. Together, we refine your strategy and lock in your wins, turning fresh insights into lasting habits that propel you forward.

Get Catalyst at No Cost!

HRA & FSA

Many employers cover ADHD coaching thru Health Reimbursement Arrangements or Flexible Spending Accounts.

EAP

Some employers cover confidential ADHD coaching at no cost to their employees thru their Employee Assistance Program.

PRICING
Popular
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Catalyst
  • Flexible 1-on-1 Coaching
  • Personalized Action Plan
  • Daily Accountability via Text+Email
  • Developer-Fluent
  • Tracking and Metrics
  • Self-Pay or Employer-Covered

$499

/month

Meet Your Coach
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15-Day Satisfaction Guarantee.
Cancel anytime.

If you feel that our service doesn't significantly improve your life with ADHD, we'll promptly refund your payment in full.

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About Us

Learn more about our mission, story, and open-source initiatives!

Team

Meet our team of ADHD psychologists, coaches, and engineers!

Frequently Asked Questions

Is there a contract?

No. Flexibility is our promise: monthly subscriptions with no strings attached, or annual plans at 20% off. No setup fees, no cancellation penalties, and no long-term commitments—quit whenever you want.

Our 15-day money-back guarantee applies to both options, making your trial completely risk-free. Take the first step today—where the only risk is missing out on what you could become.

Do you only work with ADHD developers?

Most of our clients are devs with ADHD, but our clients come from all walks of life. We've worked with mental health professionals to traders and VC investors to even an Hollywood executive đŸ‡șđŸ‡žđŸŽ„đŸŽŹ

How long is the coaching program?

It depends on your needs. Every client is different and we work to find the right program length to address your challenges with ADHD.